
Dom Dolla turns his Good Fortune party brand into a record label
Dom Dolla has launched Good Fortune Records, an independent label that grows out of his Good Fortune party series and will focus on releasing other artists' music, starting with Torren Foot and rhys from the sticks.
Dom Dolla's Good Fortune began in 2024 as a series of parties he curated. In mid-October 2026 it became something with a catalogue. EDM House Network, in a piece dated October 15, reports that the Australian producer has launched Good Fortune Records, an independent label for both emerging and established dance artists.
The pitch is about other people's music. EDM House Network reports that Dolla plans to use the label to release music from other artists rather than centering his own catalogue, and quotes him describing it as "a place where both new up-and-coming artists and established legends can come together and do what they do best." New Industry Focus, which says its report draws on information from Billboard, quotes him: "I still find nothing more exciting than discovering new records," a line it ties to 20 years of DJing.
The first release is DANCE by Torren Foot and rhys from the sticks, due October 16. EDM House Network notes that Torren Foot recently played Dolla's Marvel Stadium show in Melbourne, which that outlet says drew around 60,000 people and was the largest solo electronic concert staged in Australia. New Industry Focus dates that show to September 24.
The party series is the label's base. According to both outlets, Good Fortune events have been held in Melbourne, Los Angeles, New York, Miami, Detroit, London and Manchester. EDM House Network lists past guests including Solomun, Green Velvet, Tiga, Fcukers and Skream. New Industry Focus says Dolla is scheduled to headline Auckland Domain on February 6, 2027, which it calls the biggest electronic music event in New Zealand.
Neither report names a distributor or label partner, or any releases after DANCE, so the commercial structure behind the label is not yet public. The move fits a pattern in which artists with live-event brands extend them into recorded music, and gives Dolla a direct route to signing talent from rooms he already books.